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Buy a Toyota Online with AcceleRide®

Experience the ease of Lubbock online car buying with AcceleRide® at Gene Messer Toyota. Our Lubbock Toyota dealership offers you the safety, simplicity, and control you need. View our great selection of new Toyota cars, trucks, SUVs and minivans and pre-owned vehicles for sale near you. Find the one that’s right for you, customize your payment options, schedule your test drive or delivery, and even get your trade-in vehicle appraised for pick-up. Buying a car online and getting it delivered has never been easier. Buy. Sell. Be happy. That’s AcceleRide®!

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Service Center
You need it, we got it

Service & Parts

Collision Center
Our Premiere

Collision Center

Toyota Certified
Used Vehicles

  • 7-year/100,000-mile limited warranty
  • 24-hour Emergency Roadside Assistance
  • Car Rental Reimbursement and Towing Benefit
  • Genuine Toyota parts
  • CARFAX Vehicle History Report
  • SiriusXM Satellite Radio with 3-month trial subscription

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Peace of Mind Comes Standard

Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That’s why we include a no cost maintenance plan with the purchase or lease of every new Toyota for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles.

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Check Out Our Reviews

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Cars May 19, 2022

After car shopping for almost a year, I went to Toyota to speak with Amanda. She was amazing throughout this whole process. She took the time to answer all of my questions and help me find the right vehicle for me! Very happy with my experience and my new car.

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Cars May 18, 2022

I understand that it is presently difficult for almost all businesses that provide a service to hire and keep competent people. I moved here from Colorado where I bought my Toyota and had it serviced exclusively at the dealership. I guess I just thought every dealership would provide prompt, efficient service and would communicate about the process. Communication is somewhat lacking here, even though they have a texting program. I got a text that my car was ready and still had to wait twenty minutes (with no other customers in evidence) because the paperwork wasn’t ready.

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Cars May 17, 2022

My salesman, Joe Enriquez, made this transaction the easiest! He listened to my needs and wants and provided the very car I wanted. Thank you Joe!

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Cars Apr 27, 2022

The Most honest and amazing dealership in Lubbock We bought few cars from here in the past David kineman is the best sales man , he will take care of you Also, their service department is close to none, great attitude, fast and fair. Thank you guys for the outstanding service.

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Cars Apr 27, 2022

Excellent customer service. Easy to make an appointment. In and out in just an hour for the service required. Adam is an exceptional employee. Courteous, explained all charges, and made you feel as if you were a valued customer.

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Cars Apr 21, 2022

Did a good and fast job on my oil change! Last time I was there you installed a new tailgate latch, it is hard to open now!

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Cars Apr 2, 2022

I wanted a Jeep Wrangler with low miles and found one in Lubbock, TX from Gene Messer Toyota. Being an out of state buyer, I wasn’t sure how easy it was going to be to purchase. I want to report that everything from Oscar Tristan in sales, going out of his way to send me pics and make sure that all my questions and concerns were answered to finance with Austin Abbott went amazing! Both guys went above and beyond in customer service and the buying process was so easy and effortless! I would highly recommend buying a vehicle ...

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Cars Mar 23, 2022

Very good service. Very friendly and quick. Next time if i get discounts or better deals that would be great. Thanks a lot. I recommend this place. 👏 👍

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Cars Mar 19, 2022

Excellent customer service and help by Colby Nice clean facility with a mini snack and coffee shop too Inventory may be limited due to pandemic or location but they work with you on price to provide best possible value

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Cars Mar 18, 2022

Went in for the first service on my lease. Very helpful in getting me setup and entered into the system. Just moved to the area and I appreciate having a good service department.

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Let us walk you through our beautiful facility. Comfortable waiting areas with complimentary Wi-Fi access, premium snacks, TV, a coffee bar, bottled water/pop, community room, and personalized service representatives.

Toyota Dealership Lubbock TX


Welcome to the Gene Messer Toyota Dealership

Gene Messer Toyota welcomes you to our local Toyota dealership in Lubbock, TX. Our Toyota Showroom, Service Center, Finance Center, Leasing Office, and Auto Parts Store are all here under one roof, to best serve you and your family. Whether you are looking for Toyota Incentives, Service, Finance, Selection, or Online Car Buying, Gene Messer Toyota is here for you.


Toyota Cars, Trucks, SUVs & Minivans For Sale In Lubbock TX

The Gene Messer Toyota dealership is your local car and truck dealer, offering Toyota cars, trucks, SUVs and minivans for sale and lease in the Lubbock, TX, area. Whether you’re looking for a great deal on a new, used, or certified pre-owned vehicle for sale, you’re sure to find something special at Gene Messer Toyota.


Toyota Service, Finance & Leasing Center In Lubbock TX

Our Toyota Service, Finance, & Leasing Center in Lubbock is your go-to source for all your Toyota needs in one convenient place. Our Lubbock Toyota dealership’s team of lease and finance specialists, certified technicians, and genuine Toyota parts experts are ready to offer you an exceptional experience at Gene Messer Toyota.


Lubbock Toyota Dealership | Gene Messer Toyota


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Online Showroom Hours:
  • Mon - Sun12:00 AM - 12:00 AM
    (Always Open for Online Shopping)
Sales Hours:
  • Mon - Sat9:00 AM - 8:00 PM
  • SunClosed
Service Hours:
  • Mon - Sat7:00 AM - 6:00 PM
  • SunClosed
Parts Hours:
  • Mon - Sat7:00 AM - 6:00 PM
  • SunClosed
Gene Messer Collision Center Hours:
  • Mon - Fri8:00 AM - 6:00 PM
  • Sat9:00 AM - 12:00 PM
  • SunClosed
Gene Messer Toyota 33.577852, -101.948606.