Hassle-Free Car Buying

Open Today
Sales 9:00AM - 8:00PM
Service 7:00AM - 6:00PM

Service Department

Need an oil change or tune up? Schedule an appointment with our fast, friendly service team.

Hassle-Free Car Buying

Search Our Inventory

New Inventory Used Inventory

Service Department

Schedule Service
Open Today
Sales 9:00AM - 8:00PM
Service 7:00AM - 6:00PM

Certified Pre-Owned

  • 7-year/100,000-mile limited warranty
  • 24-hour Emergency Roadside Assistance
  • Car Rental Reimbursement and Towing Benefit
  • Genuine Toyota parts
  • CARFAX Vehicle History Report
  • SiriusXM Satellite Radio with 3-month trial subscription
Browse Certified Pre-Owned

Service & Parts

Courtesy Shuttle

Have somewhere you need to be? Take advantage of our courtesy shuttle to get you where you need to go.


Customers are encouraged to bring along a mobile device and enjoy free high speed WiFi while you wait.

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Gene Messer Collision Center of Lubbock

We offer a seamless full-service experience to handle all aspects of vehicle repair from start to finish.

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6000 West 19th
Lubbock, TX 79407



Monday - Friday8:00AM - 6:00PM
Saturday9:00AM - 12:00PM

Visit Us


Monday - Saturday 9:00AM - 8:00PM
Sunday Closed

Schedule Service

Monday - Friday 7:00AM - 6:00PM
Saturday 7:00AM - 6:00PM
Sunday Closed


Monday - Friday 7:00AM - 6:00PM
Saturday 7:00AM - 6:00PM
Sunday Closed
Toyota Care in Lubbock TX

Peace of Mind Comes Standard

As part of the Toyota family, your exceptional ownership experience starts with ToyotaCare, [1] a no cost service plan with 24-hour roadside assistance. [2] The ToyotaCare plan covers normal factory scheduled service for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles.

1 Covers normal factory scheduled service for two years or 25,000 miles, whichever comes first. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska.
2 Does not include parts and fluids, except emergency fuel delivery. See Toyota dealer for details and exclusions.

See What Our Customers Are Saying


I just recently moved to Lubbock from the Dallas-Ft. Worth area. And I get a nail in my tire. Joe was first to greet me and was great and really nice. They were quick to repair my tire and Joe let me ...


Brandon (sales) and John (finance) were so great to work with. Brandon was very knowledgeable in regards to our questions and answered everything honestly. It was refreshing to have a car salesman be ...


Fantastic service and very timely. The employee was knowledgeable and courteous. I was in and out in a very timely manner. I truly believe it’s the best in town


Called for an appointment and received one immediately. Service personnel were friendly and got the service started quickly. They provided comfortable waiting areas for their customers. Their service ...


Once all parts came in, scheduling & service were a breeze. The online app to see & approve additional charges made it even easier. Staff was helpful & very friendly.


Staff was extremely friendly and helpful. Heck they were even accommodating when they didn't have to be. Will definitely visit again.


I had my Tundra checked out and was very pleased with the friendliness and professionalism from everyone I had contact with. Great job! Thank you!


I meet bridgit at a dollar general and she told me that she could help me find a car and she did just that. She is so sweet and really cares about her clients.


Staff is excellent. Very professional explaining details of service. They do not try to oversell the services they provide. They are reasonably priced for a dealership.

Gene Messer Toyota

6102 19th St, Lubbock, TX 79407

Stay in Touch with Gene Messer Toyota

Welcome to Gene Messer Toyota Dealership Near Me in Lubbock TX

Find Out Why We’re One of the Best Toyota Dealers in Lubbock, TX

Welcome to Gene Messer Toyota new & used car dealership in Lubbock, TX. We welcome you to explore our dealership which contains some of the finest collections of both New & Used cars, sedans, vans, crossovers, SUV's, trucks, and Hybrids around.

You may also want to check out our New Toyota Specials & Toyota Certified Pre-Owned Specials. Or, if you are seeking a low-price vehicle, then check out our Vehicles Under $10K page.

Plus, if you’re looking to finance your new or used car, truck, SUV or van, we offer a selection of great financing options. Simply fill out our Toyota Finance Application to see how we may help you fulfill your transportation needs. If you have a trade-in and wish to know its present monetary value, just bring it in for a Value Your Trade inspection.

Our extensive inventory of genuine Toyota parts allows you to place customized orders. And when you'd like to bring in your car for a routine service, our outstanding team of expert technicians and mechanics will be happy to check out your ride.

Come take advantage of all our amenities while you are here!

  • Cappuccino
  • Day Break Coffee
  • Free Wi-Fi
  • Bottle Water
  • Popcorn
  • Shuttle Van Mon-Fri 7:15-3:45
  • Business Center waiting Area
  • Over 150 years of Management Experience
  • Speak 9 different Languages
  • Indoor New Car Delivery Area
  • President’s Award 8 Year Recipient
  • Gene Messer over 40 years of Horse Power

Visit us today at 6102 19th St, Lubbock, TX 79407.

Gene Messer Toyota Car & Truck Dealership Near Me - Lubbock, TX79407

* Dealer Doc Fee: $149. All vehicle prices are plus tax, title, plate and dealer fees. The advertised price does not include sales tax, vehicle registration fees, finance charges, documentation charges, and any other fees required by law. We attempt to update this inventory on a regular basis. However, there can be a delay between the sale of a vehicle and the update of the inventory. Pricing and availability of vehicles not currently in dealer inventory may vary based on a variety of factors, including but not limited to options, specials, and fees. You may not qualify for the offers, incentives, discounts, or financing. Dealer and offers, incentives, discounts, or financing are subject to expiration and other restrictions. See dealer for qualifications and complete details. All advertised vehicles are subject to actual dealer availability. Certain vehicles listed may not be available. Prices exclude state tax, title, license, and document preparation fee. Vehicle option and pricing are subject to change. Prices include all dealer rebates and dealer incentives. Please check with your dealer for more information. Images displayed may not be representative of the actual trim level, optional equipment, or color of a vehicle. Colors shown are the most accurate representations available. However, due to the limitations of web and monitor color display, we cannot guarantee that the colors depicted will exactly match the color of the car. Information provided is believed accurate but all specifications, pricing, and availability must be confirmed in writing (directly) with the dealer to be binding. Neither the Dealer nor Autofusion is responsible for any inaccuracies contained herein and by using this application you the customer acknowledge the foregoing and accept such terms. All vehicles priced as currently equipped. Price does not include any dealer added options that are installed after sale.