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Open Today
Sales 9:00AM - 8:00PM
Service 7:00AM - 6:00PM

Certified Pre-Owned

  • 7-year/100,000-mile limited warranty
  • 24-hour Emergency Roadside Assistance
  • Car Rental Reimbursement and Towing Benefit
  • Genuine Toyota parts
  • CARFAX Vehicle History Report
  • SiriusXM Satellite Radio with 3-month trial subscription
Browse Certified Pre-Owned

Service & Parts

Courtesy Shuttle

Have somewhere you need to be? Take advantage of our courtesy shuttle to get you where you need to go.


Customers are encouraged to bring along a mobile device and enjoy free high speed WiFi while you wait.

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Gene Messer Collision Center of Lubbock

We offer a seamless full-service experience to handle all aspects of vehicle repair from start to finish.

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6000 West 19th
Lubbock, TX 79407



Monday - Friday8:00AM - 6:00PM
Saturday9:00AM - 12:00PM

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Monday - Saturday 9:00AM - 8:00PM
Sunday Closed

Schedule Service

Monday - Friday 7:00AM - 6:00PM
Saturday 7:00AM - 6:00PM
Sunday Closed


Monday - Friday 7:00AM - 6:00PM
Saturday 7:00AM - 6:00PM
Sunday Closed
Toyota Care in Lubbock TX

Peace of Mind Comes Standard

As part of the Toyota family, your exceptional ownership experience starts with ToyotaCare, [1] a no cost service plan with 24-hour roadside assistance. [2] The ToyotaCare plan covers normal factory scheduled service for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles.

1 Covers normal factory scheduled service for two years or 25,000 miles, whichever comes first. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska.
2 Does not include parts and fluids, except emergency fuel delivery. See Toyota dealer for details and exclusions.

See What Our Customers Are Saying


Took my 2017 Tundra into Gene Messer Toyota for 10,000 mile oil change this morning. Joe Owen was outstanding. Answered a couple of my questions I was concerned with. During inspection of my vehicle,...

Ron Bales


They were very very nice and treated my wife so good today when she dropped her car off and they brought her back to the church. They called when it was ready. They go out of their way to see that ...

Pastor Rick Oliphint


I needed a quick service because of an emergency. I called around 1:30 pm they put me in fast within 1 hr. They were done fast. I like that kind of service.

Rene Carreon lazalde


I scheduled an appointment online and had no wait when I arrived. Joe took amazing care of me and guided me through the process of being a new customer. I was in and out within an hour and left feelin...

Brittney Maynard


Had good experience with the salesman, John Cook. He worked around my schedule and held a vehicle for me. I purchased an older model truck and the engine light came on a few days after purchase. John,...

Benjamin Wilkinson


My husband and I are from the Houston area but have had service performed here in the past when we were in town for Tech games. Yesterday on our way to Lubbock, my husband hit part of a large truck ti...

Amanda Bass


Pierce and David were great. We purchased two cars and they helped us get the best price on both. Great customer service!!

Veronica Vasquez


Oscar was great to work with, none of the pressure tactics that a lot of salesman use. Found us the exact car with exact accessories we wanted. Got it shipped in from another location and it was as ad...

Mike Shoemake


Austin provided me with excellent customer service. He was very knowledgeable and ensured the car buying experience was as easy as possible. One of the best and easiest car buying experiences I have...

JFco Al

Gene Messer Toyota

6102 19th St, Lubbock, TX 79407

Stay in Touch with Gene Messer Toyota

Welcome to Gene Messer Toyota Dealership Near Me in Lubbock TX

Find Out Why We’re One of the Best Toyota Dealers in Lubbock, TX

Welcome to Gene Messer Toyota new & used car dealership in Lubbock, TX. We welcome you to explore our dealership which contains some of the finest collections of both New & Used cars, sedans, vans, crossovers, SUV's, trucks, and Hybrids around.

You may also want to check out our New Toyota Specials & Toyota Certified Pre-Owned Specials. Or, if you are seeking a low-price vehicle, then check out our Vehicles Under $10K page.

Plus, if you’re looking to finance your new or used car, truck, SUV or van, we offer a selection of great financing options. Simply fill out our Toyota Finance Application to see how we may help you fulfill your transportation needs. If you have a trade-in and wish to know its present monetary value, just bring it in for a Value Your Trade inspection.

Our extensive inventory of genuine Toyota parts allows you to place customized orders. And when you'd like to bring in your car for a routine service, our outstanding team of expert technicians and mechanics will be happy to check out your ride.

Come take advantage of all our amenities while you are here!

  • Cappuccino
  • Day Break Coffee
  • Free Wi-Fi
  • Bottle Water
  • Popcorn
  • Shuttle Van Mon-Fri 7:15-3:45
  • Business Center waiting Area
  • Over 150 years of Management Experience
  • Speak 9 different Languages
  • Indoor New Car Delivery Area
  • President’s Award 8 Year Recipient
  • Gene Messer over 40 years of Horse Power

Visit us today at 6102 19th St, Lubbock, TX 79407.

Gene Messer Toyota Car & Truck Dealership Near Me - Lubbock, TX79407

* While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors or omissions contained on these pages. Please verify any information in question with Gene Messer Toyota.

* Dealer Doc Fee: $149. All vehicle prices are plus tax, title, plate and dealer fees. The advertised price does not include sales tax, vehicle registration fees, finance charges, documentation charges, and any other fees required by law. We attempt to update this inventory on a regular basis. However, there can be a delay between the sale of a vehicle and the update of the inventory. Pricing and availability of vehicles not currently in dealer inventory may vary based on a variety of factors, including but not limited to options, specials, and fees. You may not qualify for the offers, incentives, discounts, or financing. Dealer and offers, incentives, discounts, or financing are subject to expiration and other restrictions. See dealer for qualifications and complete details. All advertised vehicles are subject to actual dealer availability. Certain vehicles listed may not be available. Prices exclude state tax, title, license, and document preparation fee. Vehicle option and pricing are subject to change. Prices include all dealer rebates and dealer incentives. Please check with your dealer for more information. Images displayed may not be representative of the actual trim level, optional equipment, or color of a vehicle. Colors shown are the most accurate representations available. However, due to the limitations of web and monitor color display, we cannot guarantee that the colors depicted will exactly match the color of the car. Information provided is believed accurate but all specifications, pricing, and availability must be confirmed in writing (directly) with the dealer to be binding. Neither the Dealer nor Autofusion is responsible for any inaccuracies contained herein and by using this application you the customer acknowledge the foregoing and accept such terms. All vehicles priced as currently equipped. Price does not include any dealer added options that are installed after sale.