


Maximize Your Trade-In Value
Unlock the best deals for your old vehicle with our trade-in evaluation service.

Drive Smarter
Drive Cleaner
Embrace the Future of Mobility
Zero Emissions
Seamless Acceleration
Whisper-Quiet Operation
Say goodbye to the gas pump and hello to a greener and more sustainable driving experience.

Unleash Confidence on the Road
Experience the affordability and value of a Certified Pre-Owned Toyota today and embark on a journey filled with comfort, style, and trust.
Our Reviews
Very patient and professional, consider the customer's needs, save money, and provide excellent service. I am delighted to be able to buy a car here and become a customer here
I had such an amazing experience. Showed up Friday as they were closing, walked out Saturday with an new car, great payments and true respect for a dealership.
Joshua was excellent to work with, providing us with the best experience purchasing a vehicle we have ever had at a dealership. We will definitely be coming back to Gene Messer Toyota for our future vehicle purchases.
Comfortable, fully informed and helpful service for those waiting for their cars. David,my service agent, was considerate and knowledgeable.
Tyler was great. I would have preferred to know more details about the loan rate before coming in to sign paperwork.
The staff was super friendly. David was very helpful and knowledgeable. I had a great visit.
Lucas took his time and helped me with what I needed with no issues. He kept me updated and helped me out when I needed it.
Great service as always. Matt always takes care of me and keeps me informed about my vehicle.
Great service with care & concern. Greeted within seconds. Prompt service! Great communication and no pressure. Thank you
Iāve never had a bad service experience at Gene Messer Toyota. Team members are friendly, efficient and thorough. I appreciate the ease of scheduling, comfortable waiting area and simple check-in/check-out.
The Service Department at GM Toyota has almost always been polite and efficient. Iām sorry to say that after today, I will no longer be using this. It is much less expensive to go to a non-dealership oil change place to get things done. When I bought my car, I agreed to the extended warranty. Iāve been paying $50 a month for two years now. And today somebody decided to change the rules so even though Iām still paying for the extended warranty, I can no longer get my oil changed. I have to pay $100 for it? And what that means is I wonāt becoming two GM Toyota anymore. Iām very disappointed about that. Itās always been a good experience. But itās too expensive to come there if I have to pay for it. And Iām still paying $50 a month for an extended warranty. Iām getting nothing out of. I guess thatās my fault. I just wonāt do it again.
very good service. very good staff. very nice waiting area, good environment. all are good in short description. the best in Lubbock.
Keep me updated and posted and recommended on what needed to be done. Listened and took into consideration what I was saying for repair work and answered my questions.
Gene Messer Toyota is always very professional and polite to deal with. Their video they send showing you what they are doing or found is nice. The automatic text messages keeping you informed is also a plus. Waiting in their lobby and grabbing a snack or coffee at Timās coffee bar makes the wait seem just like a comfortable coffee break. Thanks Gene Messer!
We went to just look but they made us a great deal so we decided to buy. I have bought several vehicles from them and they've always made me feel respected and walking away feeling like I got a good deal

Welcome to Gene Messer Toyota
Meet Your Team at Gene Messer Toyota!
Are you looking for a first-rate Toyota dealer near Amarillo? From our customer-first, low-pressure sales environment to our modern service facilities, Gene Messer Toyota in Lubbock is prepared to deliver the dealership experience you deserve. Weāre not far away from Midland and Hobbs, NM, so come meet our team whenever youāre ready! Weāll be here to greet you with a smile and meet you wherever you are in your car-buying journey.
New & Used Toyota Dealer in Lubbock: We Do it All!
Whether youāve been saving up to buy the new Toyota youāve always dreamed of or youāre looking to save money on a nice pre-owned model, the inventory at our new and used Toyota dealer in Lubbock can accommodate you. We have popular vehicles like the new Toyota RAV4 and the Camry ready to be driven home by a lucky new owner. Do you wish there was a good middle ground between new and used? We recommend exploring Toyota Certified Used vehicles, which are recent model years with low mileage and warranty coverage!
Leasing, Financing & Toyota Service in Lubbock
Our Toyota dealer in Lubbock provides all of the car-buying and ownership resources you will need under one roof. After a friendly sales associate helps you pick out the model that fits your driving needs and budget, you can stop by our finance center to learn about leasing and financing opportunities. Our specialists are well-connected and can help you obtain a favorable loan or flexible lease before you head home to Midland.
After a few months or several thousand miles, your vehicle will require some routine maintenance like an oil change and tire rotation. Fortunately, you can return to Gene Messer Toyota to work with a service team that knows its way around Toyota models. Our service center employs factory-trained technicians and stocks genuine Toyota parts, so you can feel confident when you turn to us for Toyota service in Lubbock.
Visit Our Toyota Dealer Near Amarillo to Begin Your Journey!
We canāt wait to see you at Gene Messer Toyota in Lubbock. Regardless of whether youāre stopping by to browse our new Toyota inventory or to find a trusted Toyota service partner, our team is ready to show you what we can do for you. Contact us to start planning your visit or drop by whenever you like!