Deal of the Day

Hassle-Free Car Buying

Open Today
Sales 9:00AM - 8:00PM
Service 7:00AM - 6:00PM

Service Department

Need an oil change or tune up? Schedule an appointment with our fast, friendly service team.

Hassle-Free Car Buying

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New Inventory Used Inventory

Service Department

Schedule Service
Open Today
Sales 9:00AM - 8:00PM
Service 7:00AM - 6:00PM

Certified Pre-Owned

  • 7-year/100,000-mile limited warranty
  • 24-hour Emergency Roadside Assistance
  • Car Rental Reimbursement and Towing Benefit
  • Genuine Toyota parts
  • CARFAX Vehicle History Report
  • SiriusXM Satellite Radio with 3-month trial subscription
Browse Certified Pre-Owned

Service & Parts

Courtesy Shuttle

Have somewhere you need to be? Take advantage of our courtesy shuttle to get you where you need to go.


Customers are encouraged to bring along a mobile device and enjoy free high speed WiFi while you wait.

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Gene Messer Collision Center of Lubbock

We offer a seamless full-service experience to handle all aspects of vehicle repair from start to finish.

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6000 West 19th
Lubbock, TX 79407



Monday - Friday8:00AM - 6:00PM
Saturday9:00AM - 12:00PM

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Monday - Saturday 9:00AM - 8:00PM
Sunday Closed

Schedule Service

Monday - Friday 7:00AM - 6:00PM
Saturday 7:00AM - 3:00PM
Sunday Closed


Monday - Friday 7:00AM - 6:00PM
Saturday 7:00AM - 3:00PM
Sunday Closed
Toyota Care in Lubbock TX

Peace of Mind Comes Standard

As part of the Toyota family, your exceptional ownership experience starts with ToyotaCare, [1] a no cost service plan with 24-hour roadside assistance. [2] The ToyotaCare plan covers normal factory scheduled service for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles.

1 Covers normal factory scheduled service for two years or 25,000 miles, whichever comes first. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska.
2 Does not include parts and fluids, except emergency fuel delivery. See Toyota dealer for details and exclusions.

See What Our Customers Are Saying

I had a great experience! Butch was the salesman and he will take the time to answer questions. Don was a great help as well. He sent us in the right direction when we came in with several questions. ...

Very friendly staff (I dealt with the Service department) and very helpful as Well! They were so kind as to get me a courtesy Uber ride back to my home since my truck was going to be in the Service sh...

Scheduled an appointment a few days prior to our visit and left satisfied in a new vehicle. Jeanne was a good saleswoman and made sure we got the deal and pricing which fit into our budget. Have recom...

Simple, stress free, and courteous buying experience. Eddie Reyna was outstanding! If you're interested in buying a new or used car, come stop by this dealership. They'll treat you right.

My husband and I had a great experience with the service department. Dave Randall went above and beyond to get us a great deal on all the work our Toyota needed. It was our only vehicle and Dave even ...

I have dealt with Gene Messer Toyota more than once. They have always met my expectations. Today they exceeded them. Went in to have various things done to my vehicle. Within 2 hours , i was politely...

Gene Messer Toyota was very helpful in our new car purchase. The salesman was very informative and took the time to answer any questions and help us in any way he could. We were very satisfied with o...

Great place to do business with. Great, courteous employees. Our personal experience with them was excellent and beyond. They went out of their way to meet our needs.

I enjoy Gene Messer Toyota Love that they always have coffee and cappuccinos. Having along day then having to get an oil change ect. You can enjoy a hot cup of coffee. Not only the coffee. Staff is so...

Gene Messer Toyota

6102 19th St, Lubbock, TX 79407

Stay in Touch with Gene Messer Toyota

Welcome to Gene Messer Toyota Dealership Near Me in Lubbock TX

Find Out Why We’re One of the Best Toyota Dealers in Lubbock, TX

Welcome to Gene Messer Toyota new & used car dealership in Lubbock, TX. We welcome you to explore our dealership which contains some of the finest collections of both New & Used cars, sedans, vans, crossovers, SUV's, trucks, and Hybrids around.

You may also want to check out our New Toyota Specials & Toyota Certified Pre-Owned Specials. Or, if you are seeking a low-price vehicle, then check out our Vehicles Under $10K page.

Plus, if you’re looking to finance your new or used car, truck, SUV or van, we offer a selection of great financing options. Simply fill out our Toyota Finance Application to see how we may help you fulfill your transportation needs. If you have a trade-in and wish to know its present monetary value, just bring it in for a Value Your Trade inspection.

Our extensive inventory of genuine Toyota parts allows you to place customized orders. And when you'd like to bring in your car for a routine service, our outstanding team of expert technicians and mechanics will be happy to check out your ride.

Come take advantage of all our amenities while you are here!

  • Cappuccino
  • Day Break Coffee
  • Free Wi-Fi
  • Bottle Water
  • Popcorn
  • Shuttle Van Mon-Fri 7:15-3:45
  • Business Center waiting Area
  • Over 150 years of Management Experience
  • Speak 9 different Languages
  • Indoor New Car Delivery Area
  • President’s Award 8 Year Recipient
  • Gene Messer over 40 years of Horse Power

Visit us today at 6102 19th St, Lubbock, TX 79407.

Gene Messer Toyota Car & Truck Dealership Near Me - Lubbock, TX79407

* Dealer Doc Fee: $149. All vehicle prices are plus tax, title, plate and dealer fees. The advertised price does not include sales tax, vehicle registration fees, finance charges, documentation charges, and any other fees required by law. We attempt to update this inventory on a regular basis. However, there can be a delay between the sale of a vehicle and the update of the inventory. Pricing and availability of vehicles not currently in dealer inventory may vary based on a variety of factors, including but not limited to options, specials, and fees. You may not qualify for the offers, incentives, discounts, or financing. Dealer and offers, incentives, discounts, or financing are subject to expiration and other restrictions. See dealer for qualifications and complete details. All advertised vehicles are subject to actual dealer availability. Certain vehicles listed may not be available. Prices exclude state tax, title, license, and document preparation fee. Vehicle option and pricing are subject to change. Prices include all dealer rebates and dealer incentives. Please check with your dealer for more information. Images displayed may not be representative of the actual trim level, optional equipment, or color of a vehicle. Colors shown are the most accurate representations available. However, due to the limitations of web and monitor color display, we cannot guarantee that the colors depicted will exactly match the color of the car. Information provided is believed accurate but all specifications, pricing, and availability must be confirmed in writing (directly) with the dealer to be binding. Neither the Dealer nor Autofusion is responsible for any inaccuracies contained herein and by using this application you the customer acknowledge the foregoing and accept such terms. All vehicles priced as currently equipped. Price does not include any dealer added options that are installed after sale.