







Maximize Your Trade-In Value
Unlock the best deals for your old vehicle with our trade-in evaluation service.

Drive Smarter
Drive Cleaner
Embrace the Future of Mobility
Zero Emissions
Seamless Acceleration
Whisper-Quiet Operation
Say goodbye to the gas pump and hello to a greener and more sustainable driving experience.

Unleash Confidence on the Road
Experience the affordability and value of a Certified Pre-Owned Toyota today and embark on a journey filled with comfort, style, and trust.
Our Reviews
David R and his team are fantastic. They jumped right on my problem and had it fixed in less than 5 minutes. I have been a loyal Gene Messer satisfied customer for over 25 years.
Great customer servic, great service and communication. The wait was not too long and a great eating area
went in person to check on an oil change. David Kirkham was first to great me and ask what I needed, very helpful and set me up for a next day oil change. The next day, I was early and Adam Baugher was the first of any to say hi and asked how he could help. Adam was amazing , answered all of my questions and gave me even more info on my car which I had just bought from Carmax..Adam was kind, polite , attentive and a great customer care person. As a senior, he treated me like a real person, and understood all of my questions. Absolutely great customer service. I had a bad experience with GM service dept in 2001 and never went back for 24 years. Adam changed all that with his professionalism and kind treatment....Good Job and I thank u, moira holland ..only complaint is to remind seniors of a possible coupon online!!! every bit helps!!
Nice and friendly staff. Very helpful and quick service. Adam and bryan made sure I was well accommodated
Friendly and knowledgeable staff, and smooth process through financing. Service department at gene messer toyota is also one of the best in town.
Just bought a new Sequoia with the help of Nievas Garcia. Excellent and friendly service.
Stetson was absolutely AMAZING! So very polite and truly listened to exactly what I wanted. Nothing short of impeccable service!
We bought a new RAV4 at Gene Messer Toyota and had a great experience. The salesperson was friendly, professional, and not pushy which was much appreciated. I recommend you consider this dealership if youāre in the market for a new vehicle.
No problems presented for appointment were addressed other than changing settings on dash. Heads up display didn't even display when leaving the appointment. LTA showing on but ineffective and inoperable. No data presented to ac concern other than verbal that "we checked it"
Was the worst ! I waited 3 hrs for a oil change Not cool at all
My wife and I came into Gene Messer Toyota needing to purchase a new truck with some special circumstances. My pickup had been totaled from a recent hail storm. Devin Pineda, our sales representative, and Austin, one of the managers, were willing to listen to our circumstances and special needs and went out of their way to make a deal happen. I will not hesitate to go back the next time we are in the market for a new vehicle. Give them a try.
Customer service rep was very knowledgeable of what needed to be done kept me informed
I have been a client of this dealership for decades with multiple Toyota vehicles. They are knowledgeable, trustworthy, and reliable.
Adam was not only informative, letting me know what service was recommended while assuring me the more expensive recommended service could wait a bit, safely, he was also friendly. And polite!
Luke was amazing and so helpful with what I was looking for and on my budget.

Welcome to Gene Messer Toyota
Meet Your Team at Gene Messer Toyota!
Are you looking for a first-rate Toyota dealer near Amarillo? From our customer-first, low-pressure sales environment to our modern service facilities, Gene Messer Toyota in Lubbock is prepared to deliver the dealership experience you deserve. Weāre not far away from Midland and Hobbs, NM, so come meet our team whenever youāre ready! Weāll be here to greet you with a smile and meet you wherever you are in your car-buying journey.
New & Used Toyota Dealer in Lubbock: We Do it All!
Whether youāve been saving up to buy the new Toyota youāve always dreamed of or youāre looking to save money on a nice pre-owned model, the inventory at our new and used Toyota dealer in Lubbock can accommodate you. We have popular vehicles like the new Toyota RAV4 and the Camry ready to be driven home by a lucky new owner. Do you wish there was a good middle ground between new and used? We recommend exploring Toyota Certified Used vehicles, which are recent model years with low mileage and warranty coverage!
Leasing, Financing & Toyota Service in Lubbock
Our Toyota dealer in Lubbock provides all of the car-buying and ownership resources you will need under one roof. After a friendly sales associate helps you pick out the model that fits your driving needs and budget, you can stop by our finance center to learn about leasing and financing opportunities. Our specialists are well-connected and can help you obtain a favorable loan or flexible lease before you head home to Midland.
After a few months or several thousand miles, your vehicle will require some routine maintenance like an oil change and tire rotation. Fortunately, you can return to Gene Messer Toyota to work with a service team that knows its way around Toyota models. Our service center employs factory-trained technicians and stocks genuine Toyota parts, so you can feel confident when you turn to us for Toyota service in Lubbock.
Visit Our Toyota Dealer Near Amarillo to Begin Your Journey!
We canāt wait to see you at Gene Messer Toyota in Lubbock. Regardless of whether youāre stopping by to browse our new Toyota inventory or to find a trusted Toyota service partner, our team is ready to show you what we can do for you. Contact us to start planning your visit or drop by whenever you like!