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Welcome to Gene Messer Toyota

Service Center
You need it, we got it

Service & Parts

Collision Center
Our Premiere

Collision Center

Toyota Certified
Used Vehicles

  • 7-year/100,000-mile limited warranty
  • 24-hour Emergency Roadside Assistance
  • Car Rental Reimbursement and Towing Benefit
  • Genuine Toyota parts
  • CARFAX Vehicle History Report
  • SiriusXM Satellite Radio with 3-month trial subscription

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Peace of Mind Comes Standard

Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That’s why we include a no cost maintenance plan with the purchase or lease of every new Toyota for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles.

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Check Out Our Reviews

Jan 16, 2020

This was a great car experience. Salesman Chase Morris was professional & very courteous. Used Car Manager Matt Baugher was fantastic. I bought the car after 6 pm. He guaranteed the car I'm am buying has no problems. I will fix it or buy it back. My mechanic Scott's Auto found no problems when I took it the next day. He was very personable. I enjoyed my car experience.I will continue to recommend Gene Messer Toyota to my friends & family .

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Jan 15, 2020

I stopped in to get my two vehicles inspected without an appointment. Joseph did an outstanding job at taking care of my needs in a professional and speedy fashion. I had my first vehicle inspected, then I left to pick up my second vehicle. Joseph remembered me and even offered some tire replacement options since they are due for replacement this year. Great job!

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Jan 8, 2020

Fast, friendly, and easygoing service, as usual. I was impressed with their speed given that it was clearly a busy morning (waiting area was packed). The person who worked with me took time to explain the tread and brake pad ratings, etc. They also included a free automatic wash coupon at the place down the street, which I appreciated (and already used).

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Cars Jan 3, 2020

Got me out quickly; sooner than expected. I was very happy with the work that was done. Cost was even a little better than expected too!

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Google Jan 3, 2020

service was above and beyond what was required. Service manager was very helpful and understanding. Service department was prompt in servicing vehicle.

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Cars Jan 2, 2020

I needed a new battery. Car was under warranty. Service was good . Service representative was very helpful. It took two hours to change out a battery. It always takes two hours even for an oil change. My only complaint is the length of time it takes to have simple repairs made. I had already checked with Goodyear tire about the battery and was told I needed a new one. I am sure it would not have been two hours at Goodyear.

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Google Jan 2, 2020

Unfortunately, at this visit, my tires needed replacing. The good news is, I was advised by a former student, Jeremy H. He was professional, knowledgeable, and courteous. Thank you, Jeremy!

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Google Jan 2, 2020

I really appreciate the service provided at Gene Messer Toyota today. Very thorough and professional. Thank you!!

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Get directions to our Dealership

Check Out Our Virtual Tour

Let us walk you through our beautiful facility. Comfortable waiting areas with complimentary Wi-Fi access, premium snacks, TV, a coffee bar, bottled water/pop, community room, and personalized service representatives.

We are Gene Messer Toyota

Discover why Gene Messer Toyota is one of the best Toyota dealerships in Lubbock, TX. We take great satisfaction in providing the best customer service that our valued customers expect from us. Our diverse selection of both New Toyota & Pre-Owned cars, sedans, vans, crossovers, SUV’s, trucks, and Hybrids near me will be very helpful to you in finding your intended automobile.

Given the fact that our customers come from a diverse economic background, we offer both Toyota and Pre-Owned non-Toyota brands with suitable Financing options. Just fill out our Finance Application to see how we may help you fulfill your transportation needs. If you have a trade-in and wish to know its present monetary value, just bring it in for a Value of Your Trade.

In addition to our Pre-Owned Vehicles Inventory, we also offer our Certified Pre-Owned Specials while keeping your needs and interests in mind. If budgeting is an important consideration for you, then check out our Used Cars Under $10K inventory.

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Sales Hours:
  • Mon - Sat9:00 AM - 8:00 PM
  • SunClosed
Service Hours:
  • Mon - Sat7:00 AM - 6:00 PM
  • SunClosed
Parts Hours:
  • Mon - Sat7:00 AM - 6:00 PM
  • SunClosed
Gene Messer Collision Center Hours:
  • Mon - Fri8:00 AM - 6:00 PM
  • Sat9:00 AM - 12:00 PM
  • SunClosed
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(806) 748-4800

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6102 19TH St • Lubbock, TX 79407

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Today's Hours:

Open Today! Sales: 9am-8pm

Open Today! Service: 7am-6pm

Open Today! Parts: 7am-6pm

Gene Messer Toyota

6102 19TH St Lubbock, TX

Phone: (806) 748-4800,-101.950413&z=17&t=m&hl=en-US&gl=US&mapclient=embed&cid=6900071714885406453


Phone: (806) 748-4802

6102 19TH St Lubbock, TX


Phone: (877) 390-4741

6102 19TH St Lubbock, TX


Phone: (806) 748-4820

6102 19TH St Lubbock, TX

Collision Center

Phone: (806) 788-2212

6102 19TH St Lubbock, TX
33.577852 -101.948606
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Gene Messer Toyota
Gene Messer Toyota
6102 19TH St
Lubbock, TX, 79407 US
(806) 748-4800
Gene Messer Toyota 33.577852, -101.948606.