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Buy a Toyota Online with AcceleRide®

Experience the ease of Lubbock online car buying with AcceleRide® at Gene Messer Toyota. Our Lubbock Toyota dealership offers you the safety, simplicity, and control you need. View our great selection of new Toyota cars, trucks, SUVs and minivans and pre-owned vehicles for sale near you. Find the one that’s right for you, customize your payment options, schedule your test drive or delivery, and even get your trade-in vehicle appraised for pick-up. Buying a car online and getting it delivered has never been easier. Buy. Sell. Be happy. That’s AcceleRide®!

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Service Center
You need it, we got it

Service & Parts

Collision Center
Our Premiere

Collision Center

Toyota Certified
Used Vehicles

  • 7-year/100,000-mile limited warranty
  • 24-hour Emergency Roadside Assistance
  • Car Rental Reimbursement and Towing Benefit
  • Genuine Toyota parts
  • CARFAX Vehicle History Report
  • SiriusXM Satellite Radio with 3-month trial subscription

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Peace of Mind Comes Standard

Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That’s why we include a no cost maintenance plan with the purchase or lease of every new Toyota for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles.

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Check Out Our Reviews

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Cars Oct 2, 2022

Colby took care of my Tundra. I had to change what I needed done at the last moment with no problem. Friendly service and no hassles!

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Cars Sep 29, 2022

Service department has never failed me. Service advisor Brayden Fullerton has always been outstanding and goes above and beyond. Whether it’s oil change or warranty work I’m always taken care of.

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Cars Sep 27, 2022

Ryan Martinez picked up my car, took it in for service and brought it back to me. I am so grateful to him for doing that because I am recovering from radiation treatment and could not have done it. Best dealership. Great salesman.

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Cars Sep 24, 2022

Stephanie in the service department was fantastic. She got my car in and out in a timely manner and kept me informed during the process.

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Cars Sep 24, 2022

Braden wasn't working, Colby did a great job, professional and efficient. He was curious and knowledgeable. He told me when my pert come in he will call.

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Cars Sep 9, 2022

Adam, as always, efficiently handled my visit today for a routine rotation of my tires! He keeps me updated on the condition of my car, the next needed service that will maintain my vehicle at optimum performance & kindly answers all of my questions.

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Cars Sep 8, 2022

Bryan was super helpful when I had to drop my truck off for service. Made sure I was taken care of, and got me an Uber in no time at no cost.

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Cars Sep 3, 2022

Great experience and a smooth and quick purchase. No if ands or buts. No ums or don’t knows. Straight forward just like men should be. Thanks

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Cars Aug 26, 2022

Quick and easy with no pressure. Cleaned up the vehicle before we looked at it. They had done the entire 120k mile service to it before moving to sell it, and that breeds confidence in a brand. Attention to detail and service. Highly recommend.

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Cars Aug 22, 2022

Great service from Dane! A couple of managers and several salesman made a point of meeting me and thanking me for buying a Tundra. It was a very positive experience for me. Thank you! Gary

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Check Out Our Virtual Tour

Let us walk you through our beautiful facility. Comfortable waiting areas with complimentary Wi-Fi access, premium snacks, TV, a coffee bar, bottled water/pop, community room, and personalized service representatives.

Toyota Dealership Lubbock TX


Welcome to the Gene Messer Toyota Dealership

Gene Messer Toyota welcomes you to our local Toyota dealership in Lubbock, TX. Our Toyota Showroom, Service Center, Finance Center, Leasing Office, and Auto Parts Store are all here under one roof, to best serve you and your family. Whether you are looking for Toyota Incentives, Service, Finance, Selection, or Online Car Buying, Gene Messer Toyota is here for you.


Toyota Cars, Trucks, SUVs & Minivans For Sale In Lubbock TX

The Gene Messer Toyota dealership is your local car and truck dealer, offering Toyota cars, trucks, SUVs and minivans for sale and lease in the Lubbock, TX, area. Whether you’re looking for a great deal on a new, used, or certified pre-owned vehicle for sale, you’re sure to find something special at Gene Messer Toyota.


Toyota Service, Finance & Leasing Center In Lubbock TX

Our Toyota Service, Finance, & Leasing Center in Lubbock is your go-to source for all your Toyota needs in one convenient place. Our Lubbock Toyota dealership’s team of lease and finance specialists, certified technicians, and genuine Toyota parts experts are ready to offer you an exceptional experience at Gene Messer Toyota.


Lubbock Toyota Dealership | Gene Messer Toyota


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Online Showroom Hours:
  • Mon - Sun12:00 AM - 12:00 AM
    (Always Open for Online Shopping)
Sales Hours:
  • Mon - Sat9:00 AM - 7:30 PM
  • SunClosed
Service Hours:
  • Mon - Sat7:00 AM - 6:00 PM
  • SunClosed
Parts Hours:
  • Mon - Sat7:00 AM - 6:00 PM
  • SunClosed
Gene Messer Collision Center Hours:
  • Mon - Fri8:00 AM - 6:00 PM
  • Sat9:00 AM - 12:00 PM
  • SunClosed
Gene Messer Toyota 33.577852, -101.948606.