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Buy a Toyota Online with AcceleRide®

Experience the ease of Lubbock online car buying with AcceleRide® at Gene Messer Toyota. Our Lubbock Toyota dealership offers you the safety, simplicity, and control you need. View our great selection of new Toyota cars, trucks, SUVs and minivans and pre-owned vehicles for sale near you. Find the one that’s right for you, customize your payment options, schedule your test drive or delivery, and even get your trade-in vehicle appraised for pick-up. Buying a car online and getting it delivered has never been easier. Buy. Sell. Be happy. That’s AcceleRide®!

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Service Center
You need it, we got it

Service & Parts

Collision Center
Our Premiere

Collision Center

Toyota Certified
Used Vehicles

  • 7-year/100,000-mile limited warranty
  • 24-hour Emergency Roadside Assistance
  • Car Rental Reimbursement and Towing Benefit
  • Genuine Toyota parts
  • CARFAX Vehicle History Report
  • SiriusXM Satellite Radio with 3-month trial subscription

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Peace of Mind Comes Standard

Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That’s why we include a no cost maintenance plan with the purchase or lease of every new Toyota for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles.

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Check Out Our Reviews

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Cars Jul 23, 2022

Gene Messer gave me such a good trade in price for my 2021 Toyota Highlander, that I decided to buy a 2022 Hybrid Toyota Highlander. Was a good choice for me!

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Cars Jul 15, 2022

After a horrible experience in 2019, at Permian Toyota in Hobbs NM, I swore I’d never buy another new Toyota. Joe Venegas and Gene Messer Toyota changed my mind. They got the car I wanted, a lot sooner than expected, and when I went to pick it up, I was barely in the dealership a half hour.

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Cars Jul 13, 2022

1) Professional/Efficient 2) Quick/but Thorough 3) Very modern/comfortable wait area, including very clean bathrooms. 4) Reasonable/consumer friendly charges! Worth the extra drive, about 1.75 hours away.

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Cars Jul 8, 2022

Great team of folks at the dealership Very nice and courteous service willing to go the extra mile and keep customers happy. Prompt reminders and updates on appointments and status

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Cars Jul 3, 2022

Got an oil change today without any hassles! Bryan made it easy to get checked in and when my Rav4 was done, checkout was simple.

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Cars Jun 30, 2022

Thanks to Braden and everyone they all did a great job what more can you say when they do a great job* Thanks again you all]

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Cars Jun 28, 2022

Had a very good experience with getting my Rav 4 20,000 mile oil change and tire rotation completed in a record time. Thanks to who were involved in completed the work. Thanks to all.

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Cars Jun 25, 2022

I have always had a good experience at Gene Messer dealership, they are friendly and are there to serve the customer. Would recommend this dealership. The area you wait on your car is very comfortable.

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Cars Jun 25, 2022

Very good job application for my 2009 vinza Very friendly and Helpful to set up next appointment for me on getting parts and repair my car

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Cars Jun 21, 2022

I took my 2019 Toyota Camry for an oil change! Matt was very courteous and professional and kept me updated as the job was being done! Very pleased how fast they got it done!

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Check Out Our Virtual Tour

Let us walk you through our beautiful facility. Comfortable waiting areas with complimentary Wi-Fi access, premium snacks, TV, a coffee bar, bottled water/pop, community room, and personalized service representatives.

Toyota Dealership Lubbock TX


Welcome to the Gene Messer Toyota Dealership

Gene Messer Toyota welcomes you to our local Toyota dealership in Lubbock, TX. Our Toyota Showroom, Service Center, Finance Center, Leasing Office, and Auto Parts Store are all here under one roof, to best serve you and your family. Whether you are looking for Toyota Incentives, Service, Finance, Selection, or Online Car Buying, Gene Messer Toyota is here for you.


Toyota Cars, Trucks, SUVs & Minivans For Sale In Lubbock TX

The Gene Messer Toyota dealership is your local car and truck dealer, offering Toyota cars, trucks, SUVs and minivans for sale and lease in the Lubbock, TX, area. Whether you’re looking for a great deal on a new, used, or certified pre-owned vehicle for sale, you’re sure to find something special at Gene Messer Toyota.


Toyota Service, Finance & Leasing Center In Lubbock TX

Our Toyota Service, Finance, & Leasing Center in Lubbock is your go-to source for all your Toyota needs in one convenient place. Our Lubbock Toyota dealership’s team of lease and finance specialists, certified technicians, and genuine Toyota parts experts are ready to offer you an exceptional experience at Gene Messer Toyota.


Lubbock Toyota Dealership | Gene Messer Toyota


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Online Showroom Hours:
  • Mon - Sun12:00 AM - 12:00 AM
    (Always Open for Online Shopping)
Sales Hours:
  • Mon - Sat9:00 AM - 8:00 PM
  • SunClosed
Service Hours:
  • Mon - Sat7:00 AM - 6:00 PM
  • SunClosed
Parts Hours:
  • Mon - Sat7:00 AM - 6:00 PM
  • SunClosed
Gene Messer Collision Center Hours:
  • Mon - Fri8:00 AM - 6:00 PM
  • Sat9:00 AM - 12:00 PM
  • SunClosed
Gene Messer Toyota 33.577852, -101.948606.