Deal of the Day

Hassle-Free Car Buying

Open Today
Sales 9:00AM - 8:00PM
Service 7:00AM - 6:00PM

Service Department

Need an oil change or tune up? Schedule an appointment with our fast, friendly service team.

Hassle-Free Car Buying

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New Inventory Used Inventory

Service Department

Schedule Service
Open Today
Sales 9:00AM - 8:00PM
Service 7:00AM - 6:00PM

Certified Pre-Owned

  • 7-year/100,000-mile limited warranty
  • 24-hour Emergency Roadside Assistance
  • Car Rental Reimbursement and Towing Benefit
  • Genuine Toyota parts
  • CARFAX Vehicle History Report
  • SiriusXM Satellite Radio with 3-month trial subscription
Browse Certified Pre-Owned

Service & Parts

Courtesy Shuttle

Have somewhere you need to be? Take advantage of our courtesy shuttle to get you where you need to go.


Customers are encouraged to bring along a mobile device and enjoy free high speed WiFi while you wait.

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Gene Messer Collision Center of Lubbock

We offer a seamless full-service experience to handle all aspects of vehicle repair from start to finish.

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6000 West 19th
Lubbock, TX 79407



Monday - Friday8:00AM - 6:00PM
Saturday9:00AM - 12:00PM

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Monday - Saturday 9:00AM - 8:00PM
Sunday Closed

Schedule Service

Monday - Friday 7:00AM - 6:00PM
Saturday 7:00AM - 3:00PM
Sunday Closed


Monday - Friday 7:00AM - 6:00PM
Saturday 7:00AM - 3:00PM
Sunday Closed

Peace of Mind Comes Standard

As part of the Toyota family, your exceptional ownership experience starts with ToyotaCare, [1] a no cost service plan with 24-hour roadside assistance. [2] The ToyotaCare plan covers normal factory scheduled service for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles.

1 Covers normal factory scheduled service for two years or 25,000 miles, whichever comes first. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska.
2 Does not include parts and fluids, except emergency fuel delivery. See Toyota dealer for details and exclusions.

See What Our Customers Are Saying

Jordan, Eddie, and Oscar are a great team. They all know their stuff about the vehicles and were eager to please. Made the car buying experience enjoyable. We will be telling friends about this deal...

A Google User

We had a great experience and we fully anticipate pointing interested friends in Gene Messer's direction. The straight-forward, email-based process was greatly appreciated. Finally, I would like to ex...

A Google User

On Monday September 19, 2016 I was contacted by the Sales Team a Gene Messer Toyota. Kris Harmon was the salesman. I submitted an inquiry late Saturday night regarding a specific Tacoma 4x4 pick-up. I...


What an experience it was to drive 360 miles from Dallas to Lubbock, to find the used vehicle in exactly the condition that Randle V. and Steve C. described; I was nervous, but very happy with drivin...

Stephen M

David Pena and Justin Guo at Gene Messer Toyota got me in a used truck with no problems. Both were very helpful and nice to work with. I would recommend these guys and the whole toyota crew to anyone ...


I normally can't stand car dealerships. I had to take my Tundra in for service work on a light bulb. They told me on the phone they were backed up and it would take an hour or 2 to get to it so they o...

A Google User

Gene Messer Toyota

6102 19th St, Lubbock, TX 79407

Stay in Touch with Gene Messer Toyota

Serving Lubbock - Toyota Dealer - Gene Messer Toyota

Gene Messer Toyota Invites You to Discover Our Toyota Selection in Lubbock, Texas!

Gene Messer Toyota welcomes you to Lubbock, Texas, home to our dealership which contains some of the finest collections of new and gently pre-owned Toyota vehicles. As our customers, we consider you the heart of our business. When you visit us, we want your experience with us to be pleasant and memorable.

You'll notice our carefully selected new and used cars in our online inventory. Each time you find a car that interests you, please feel free to request a price quote on it by filling out our online inquiry form.

We also carry an extensive inventory of authentic Toyota parts, and we can take special orders and ship whatever you need to your address. And when you'd like to bring in your car for a routine service, our outstanding team of expert technicians and mechanics will be happy to check out your ride.

Thank you for visiting us at Gene Messer Toyota. We look forward to meeting you soon.

Directions to Gene Messer Toyota in Lubbock, TX

From Iola Ave, drive west on 18th St toward Juneau Ave. After that, turn right onto Juneau Ave. Turn right onto 17th St and turn right onto Iola Ave. Turn right onto Iola Ave, then turn right onto 19th St.

Thank you for choosing Gene Messer Toyota. We look forward to seeing you soon!

* Dealer Doc Fee: $149. Dealer retains all Toyota incentives. All vehicle prices are plus tax, title, plate and dealer fees. The advertised price does not include sales tax, vehicle registration fees, document preparation fee, finance charges, documentation charges, and any other fees required by law. We attempt to update this inventory on a regular basis. However, there can be a delay between the sale of a vehicle and the update of the inventory. Pricing and availability may vary based on a variety of factors, including but not limited to options, specials, fees, and financing qualifications. The estimated selling price that appears after calculating dealer offers is for informational purposes only. You may not qualify for the offers, incentives, discounts, or financing. Dealer and Toyota offers, incentives, discounts, or financing are subject to expiration and other restrictions. See dealer for qualifications and complete details.

All advertised vehicles are subject to actual dealer availability. Certain vehicles listed may not be available, or may have different prices. Prices exclude state tax, license, document preparation fee, smog fee, and finance charges, if applicable. Vehicle option and pricing are subject to change. Prices include all dealer rebates and dealer incentives. Pricing and availability varies by dealership. Please check with your dealer for more information. Prices do not include dealer charges, such as advertising, that can vary by manufacturer or region, or costs for selling, preparing, displaying or financing the vehicle. Images displayed may not be representative of the actual trim level of a vehicle. Colors shown are the most accurate representations available. However, due to the limitations of web and monitor color display, we cannot guarantee that the colors depicted will exactly match the color of the car. Information provided is believed accurate but all specifications, pricing, and availability must be confirmed in writing (directly) with the dealer to be binding. Neither the Dealer nor Autofusion is responsible for any inaccuracies contained herein and by using this application you the customer acknowledge the foregoing and accept such terms. Price does not include dealer added options.