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Welcome to Gene Messer Toyota

Buy a Toyota Online with AcceleRide®

Experience the ease of Lubbock online car buying with AcceleRide® at Gene Messer Toyota. Our Lubbock Toyota dealership offers you the safety, simplicity, and control you need. View our great selection of new Toyota cars, trucks, SUVs and minivans and pre-owned vehicles for sale near you. Find the one that’s right for you, customize your payment options, schedule your test drive or delivery, and even get your trade-in vehicle appraised for pick-up. Buying a car online and getting it delivered has never been easier. Buy. Sell. Be happy. That’s AcceleRide®!


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Service Center
You need it, we got it

Service & Parts

Collision Center
Our Premiere

Collision Center

Toyota Certified
Used Vehicles

  • 7-year/100,000-mile limited warranty
  • 24-hour Emergency Roadside Assistance
  • Car Rental Reimbursement and Towing Benefit
  • Genuine Toyota parts
  • CARFAX Vehicle History Report
  • SiriusXM Satellite Radio with 3-month trial subscription

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Peace of Mind Comes Standard

Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That’s why we include a no cost maintenance plan with the purchase or lease of every new Toyota for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles.

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Check Out Our Reviews

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Cars Jun 15, 2021

Gene Messer provided Great and fast service. Very professional and convenient. I truly appreciate their work. Any time you need work on a Toyota this is definitely the place to go!

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Cars Jun 12, 2021

Braden was the tech that worked with me. Super friendly and helpful. I was completely satisfied with the work done and the cost. The service department did a great job.

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Cars Jun 3, 2021

I bought my car from Gene Messer and glad I did. New service facilities are excellent! Thanks to Brandi and Elvis for the absolute best service I could wish for. Thanks for providing me a ride home while car was being tended to. My recall work and regular maintenance were done in one visit! Only suggestion is a couple of regular height chairs in service check in area for those of us who cannot stand very long.

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Cars Jun 3, 2021

Elvis was great. I left the suv for 20K service. Got a text from Elvis indicating that the suv had a recall on the fuel pump and they could fix it in the same visit. No other place would do that. It was ready that day! Great service

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Cars May 25, 2021

very impressed with your agent and his description of problems and a diagnosis of this vehicle and any other issues to be considered in the future. Please extend my appreciation to your respective, he is a credit to your company.

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Cars May 24, 2021

Great service! Nice people! Customer service is excellent and adviser is very knowledgeable and patient. The customer waiting room is new and very comfortable. Will come back again and again.

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Cars May 13, 2021

Service was great and when it took a long time, they called an Uber and paid for it. They took care in finding all that needed to be done! Great customer service!

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Cars May 7, 2021

The service staff is very professional and helpful. Definitely a nice dealership that reps the Toyota brand well. I will bring all my toyotas here.

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Cars Apr 28, 2021

We have been taking our vehicles to Gene Messer for several years and always got great service. This year we needed a new car. After looking at several places we decided on Gene Messer Toyota because Toyota is a great product and we have owned several Toyota vehicles. They gave us a great deal and our salesperson JoeAngel was fantastic.

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Cars Apr 22, 2021

My service Advisor: Mr Adam was friendly, courteous and time sensitive. However, I suggest that once appointment is confirmed, please attach direction to your service location. That would help customers. Appreciate his support.

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Cars Apr 8, 2021

Initially, I went in to get a recall looked at on my 4Runner and do some browsing for a future purchase. Stephen Campbell approached me with interest in my needs and what I was looking for. A formal appraisal on my SUV was done, and I couldn’t have gotten a better deal on my trade in anywhere else. Needless to say, I ended up driving off the lot in a 2021 Tundra.

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DealerRater Dec 8, 2020

David Thomas was my service Consultant and he helped service my car for its last warranty checkup, had my tire rotation done as well and had me in and out in record time. Was only there for 1 hour and the service was great. If you need to go to Toyota just ask for David Thomas, he’ll make sure to take the best care of your car needs.

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DealerRater May 16, 2019

Stephanie you were great! I appreciate you so much! 10/10 on everything. Sorry I couldn't review sooner, I needed help to know how to leave the review!

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DealerRater Feb 17, 2019

Joe Enrique was a tremendous help on my Pro Tundra!!! I would highly recommend Gene Messer Toyota and Joe to anyone looking for a new or used vehicle!!!!

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DealerRater Aug 5, 2018

Joe Angel was a true gentleman and a huge asset for GM. We told him exactly what we wanted and how we expected. He delivered in spades! What a great experience! We will be using his service again in the near future! Great experience with credit Dept also. Very professional and quick! We feel we received excellent deal along with the great service! Thanks!

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DealerRater Jan 18, 2018

They are very accommodating and very reliable.I only trust these guys everytime i have a problem with my car they always explain everything and they always give me options they’re awesome.

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DealerRater Jan 16, 2018

Always quick to get my vehicle in and back in a timely manner. Very helpful and polite when dealing with in every way. Would definitely recommend.

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Get directions to our Dealership

Check Out Our Virtual Tour

Let us walk you through our beautiful facility. Comfortable waiting areas with complimentary Wi-Fi access, premium snacks, TV, a coffee bar, bottled water/pop, community room, and personalized service representatives.

Toyota Dealership Lubbock TX

Welcome to the Gene Messer Toyota Dealership

Gene Messer Toyota welcomes you to our local Toyota dealership in Lubbock, TX. Our Toyota Showroom, Service Center, Finance Center, Leasing Office, and Auto Parts Store are all here under one roof, to best serve you and your family. Whether you are looking for Toyota Incentives, Service, Finance, Selection, or Online Car Buying, Gene Messer Toyota is here for you.

Toyota Cars, Trucks, SUVs & Minivans For Sale In Lubbock TX

The Gene Messer Toyota dealership is your local car and truck dealer, offering Toyota cars, trucks, SUVs and minivans for sale and lease in the Lubbock, TX, area. Whether you’re looking for a great deal on a new, used, or certified pre-owned vehicle for sale, you’re sure to find something special at Gene Messer Toyota.

Toyota Service, Finance & Leasing Center In Lubbock TX

Our Toyota Service, Finance, & Leasing Center in Lubbock is your go-to source for all your Toyota needs in one convenient place. Our Lubbock Toyota dealership’s team of lease and finance specialists, certified technicians, and genuine Toyota parts experts are ready to offer you an exceptional experience at Gene Messer Toyota.

Toyota Dealership Lubbock TX | Gene Messer Toyota

Lubbock Area Toyota Dealership Open During Coronavirus (COVID-19)

The Gene Messer Toyota car and truck dealership in Lubbock, TX, is fully open during the Coronavirus (COVID-19) pandemic. Your safety, and that of all our customers and employees, is our highest priority. Following the strict guidelines of the CDC, WHO, and local authorities, including social distancing, surface cleaning, and many other precautions, we are able to remain open to serve our local customers. If you are looking to lease or buy a new Toyota car, truck, SUV, or minivan during the Coronavirus (COVID-19) outbreak, we suggest scheduling an in-person appointment or viewing our online inventory to get started.

Toyota Incentives During Coronavirus (COVID-19)

Toyota cares. To help support our local Lubbock area community in this time of crisis, Gene Messer Toyota is proud to offer some of the best incentives ever available on our new inventory of Toyota cars, trucks, SUVs and minivans. We invite you to view our current selection to find out more about these unprecedented offers.

Where to Service Your Toyota in Lubbock During the Coronavirus (COVID-19)?

If you are looking for somewhere safe, secure, and certified to service or repair your Toyota car, truck, SUV, or minivan during the Coronavirus (COVID-19) outbreak, then look no further. Gene Messer Toyota offers full car repair, service, and maintenance throughout the Coronavirus (COVID-19) pandemic as an “essential service” to our community. Our technicians are proud to go above and beyond to deliver high quality, Toyota-certified car and truck service, while ensuring your personal health and safety. Contact us today by phone or schedule your service appointment online.

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Online Showroom Hours:
  • Mon - Sun12:00 AM - 12:00 AM
    (Always Open for Online Shopping)
Sales Hours:
  • Mon - Sat9:00 AM - 8:00 PM
  • SunClosed
Service Hours:
  • Mon - Sat7:00 AM - 6:00 PM
  • SunClosed
Parts Hours:
  • Mon - Sat7:00 AM - 6:00 PM
  • SunClosed
Gene Messer Collision Center Hours:
  • Mon - Fri8:00 AM - 6:00 PM
  • Sat9:00 AM - 12:00 PM
  • SunClosed
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Contact Us

(806) 748-4800

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6102 19TH St • Lubbock, TX 79407

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Today's Hours:

Open Today! Sales: 9am-8pm

Open Today! Service: 7am-6pm

Open Today! Parts: 7am-6pm

Gene Messer Toyota 33.577852, -101.948606.