We Want To Buy Your Car! Click Here To Start Your Appraisal.

Service Center
You need it, we got it

Service & Parts

Collision Center
Our Premiere

Collision Center

Toyota Certified
Used Vehicles

  • 7-year/100,000-mile limited warranty
  • 24-hour Emergency Roadside Assistance
  • Car Rental Reimbursement and Towing Benefit
  • Genuine Toyota parts
  • CARFAX Vehicle History Report
  • SiriusXM Satellite Radio with 3-month trial subscription

View Inventory

toyota service center logo

Peace of Mind Comes Standard

Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That’s why we include a no cost maintenance plan with the purchase or lease of every new Toyota for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles.

Learn More

Check Out Our Reviews

Cars logo
Cars Nov 17, 2022

Great customer service. Luke our Sales associate was very friendly and helpful. Window tinting is included with vehicle purchase, which is a bonus. Will definitely use again for my future purchases.

Cars logo
Cars Nov 11, 2022

My 12 V battery in my Prius C died over the weekend. My car had to be towed to the dealership on Monday and I waited for a long time to hear about progress on my car. I called in the afternoon to find out that they were still looking for a battery. Michael, in the service department, called back to say that they found a battery but when they attempted to put it in, the battery was the wrong size. I had two back-to-back days of out-of-town work coming up on Tuesday (those "can't miss days" that ...

Cars logo
Cars Nov 10, 2022

Took my car in to have headlight replaced. I ordered a new on-line. Did not realize I didn’t have a bulb. I put a new headlamp with old bulb. . When I got home it wasn’t working. bought new bulb at the dealership And they put it in right away without charge. They also were the ones recommended I buy online instead of at the dealership to save money. I appreciated that. Saved over $200 on 2 headlights

Cars logo
Cars Oct 2, 2022

Colby took care of my Tundra. I had to change what I needed done at the last moment with no problem. Friendly service and no hassles!

Cars logo
Cars Sep 29, 2022

Service department has never failed me. Service advisor Brayden Fullerton has always been outstanding and goes above and beyond. Whether it’s oil change or warranty work I’m always taken care of.

Cars logo
Cars Sep 27, 2022

Ryan Martinez picked up my car, took it in for service and brought it back to me. I am so grateful to him for doing that because I am recovering from radiation treatment and could not have done it. Best dealership. Great salesman.

Cars logo
Cars Sep 24, 2022

Stephanie in the service department was fantastic. She got my car in and out in a timely manner and kept me informed during the process.

Cars logo
Cars Sep 24, 2022

Braden wasn't working, Colby did a great job, professional and efficient. He was curious and knowledgeable. He told me when my pert come in he will call.

Cars logo
Cars Sep 9, 2022

Adam, as always, efficiently handled my visit today for a routine rotation of my tires! He keeps me updated on the condition of my car, the next needed service that will maintain my vehicle at optimum performance & kindly answers all of my questions.

Cars logo
Cars Sep 8, 2022

Bryan was super helpful when I had to drop my truck off for service. Made sure I was taken care of, and got me an Uber in no time at no cost.

Get directions to our Dealership

Check Out Our Virtual Tour

Let us walk you through our beautiful facility. Comfortable waiting areas with complimentary Wi-Fi access, premium snacks, TV, a coffee bar, bottled water/pop, community room, and personalized service representatives.


Toyota Dealership Lubbock TX



Welcome to the Gene Messer Toyota Dealership


Gene Messer Toyota welcomes you to our local Toyota dealership in Lubbock, TX. Our Toyota Showroom, Service Center, Finance Center, Leasing Office, and Auto Parts Store are all here under one roof, to best serve you and your family. Whether you are looking for Toyota Incentives, Service, Finance, Selection, or Online Car Buying, Gene Messer Toyota is here for you.


Toyota Cars, Trucks, SUVs & Minivans For Sale In Lubbock TX


The Gene Messer Toyota dealership is your local car and truck dealer, offering Toyota cars, trucks, SUVs and minivans for sale and lease in the Lubbock, TX, area. Whether you’re looking for a great deal on a new, used, or certified pre-owned vehicle for sale, you’re sure to find something special at Gene Messer Toyota.


Toyota Service, Finance & Leasing Center In Lubbock TX

Our Toyota Service, Finance, & Leasing Center in Lubbock is your go-to source for all your Toyota needs in one convenient place. Our Lubbock Toyota dealership’s team of lease and finance specialists, certified technicians, and genuine Toyota parts experts are ready to offer you an exceptional experience at Gene Messer Toyota.


Lubbock Toyota Dealership | Gene Messer Toyota


Read more

Online Showroom Hours:
  • Mon - Sun12:00 AM - 12:00 AM
    (Always Open for Online Shopping)
Sales Hours:
  • Mon - Sat9:00 AM - 7:30 PM
  • SunClosed
Service Hours:
  • Mon - Sat7:00 AM - 6:00 PM
  • SunClosed
Parts Hours:
  • Mon - Sat7:00 AM - 6:00 PM
  • SunClosed
Gene Messer Collision Center Hours:
  • Mon - Fri8:00 AM - 6:00 PM
  • Sat9:00 AM - 12:00 PM
  • SunClosed
Gene Messer Toyota 33.577852, -101.948606.