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Welcome to Gene Messer Toyota

Buy a Toyota Online with AcceleRide®

Experience the ease of Lubbock online car buying with AcceleRide® at Gene Messer Toyota. Our Lubbock Toyota dealership offers you the safety, simplicity, and control you need. View our great selection of new Toyota cars, trucks, SUVs and minivans and pre-owned vehicles for sale near you. Find the one that’s right for you, customize your payment options, schedule your test drive or delivery, and even get your trade-in vehicle appraised for pick-up. Buying a car online and getting it delivered has never been easier. Buy. Sell. Be happy. That’s AcceleRide®!

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100% Online Experience
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Instant Pricing – No Hassle – Build Your Deal Online

Service Center
You need it, we got it

Service & Parts

Collision Center
Our Premiere

Collision Center

Toyota Certified
Used Vehicles

  • 7-year/100,000-mile limited warranty
  • 24-hour Emergency Roadside Assistance
  • Car Rental Reimbursement and Towing Benefit
  • Genuine Toyota parts
  • CARFAX Vehicle History Report
  • SiriusXM Satellite Radio with 3-month trial subscription

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Peace of Mind Comes Standard

Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That’s why we include a no cost maintenance plan with the purchase or lease of every new Toyota for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles.

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Check Out Our Reviews

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Google Sep 24, 2020

If you find yourself wanting to purchase a vehicle here, ask for Jeremy Heald! Been there a long time, knows his stuff, and is SO helpful.

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Google Sep 23, 2020

Love ❤️ I love it

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Google Sep 23, 2020

Very professional and honest, something rarely found, especially as a woman price searcing for car repairs. Special thanks to Colby, he really helped out this "nana" with a challenging installation on a time crunch. Great manager as well. Will definitely return.

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Google Sep 22, 2020

Stephanie takes good care of both my Tundra &Avalon. Anytime I need anything they are eager to help me. Couldn’t ask for better service.

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Get directions to our Dealership

Check Out Our Virtual Tour

Let us walk you through our beautiful facility. Comfortable waiting areas with complimentary Wi-Fi access, premium snacks, TV, a coffee bar, bottled water/pop, community room, and personalized service representatives.

Toyota Dealership Lubbock TX


Welcome to the Gene Messer Toyota Dealership

Gene Messer Toyota welcomes you to our local Toyota dealership in Lubbock, TX. Our Toyota Showroom, Service Center, Finance Center, Leasing Office, and Auto Parts Store are all here under one roof, to best serve you and your family. Whether you are looking for Toyota Incentives, Service, Finance, Selection, or Online Car Buying, Gene Messer Toyota is here for you.


Toyota Cars, Trucks, SUVs & Minivans For Sale In Lubbock TX

The Gene Messer Toyota dealership is your local car and truck dealer, offering Toyota cars, trucks, SUVs and minivans for sale and lease in the Lubbock, TX, area. Whether you’re looking for a great deal on a new, used, or certified pre-owned vehicle for sale, you’re sure to find something special at Gene Messer Toyota.


Toyota Service, Finance & Leasing Center In Lubbock TX

Our Toyota Service, Finance, & Leasing Center in Lubbock is your go-to source for all your Toyota needs in one convenient place. Our Lubbock Toyota dealership’s team of lease and finance specialists, certified technicians, and genuine Toyota parts experts are ready to offer you an exceptional experience at Gene Messer Toyota.


Toyota Dealership Lubbock TX | Gene Messer Toyota


Lubbock Area Toyota Dealership Open During Coronavirus (COVID-19)

The Gene Messer Toyota car and truck dealership in Lubbock, TX, is fully open during the Coronavirus (COVID-19) pandemic. Your safety, and that of all our customers and employees, is our highest priority. Following the strict guidelines of the CDC, WHO, and local authorities, including social distancing, surface cleaning, and many other precautions, we are able to remain open to serve our local customers. If you are looking to lease or buy a new Toyota car, truck, SUV, or minivan during the Coronavirus (COVID-19) outbreak, we suggest scheduling an in-person appointment or viewing our online inventory to get started.

Toyota Incentives During Coronavirus (COVID-19)

Toyota cares. To help support our local Lubbock area community in this time of crisis, Gene Messer Toyota is proud to offer some of the best incentives ever available on our new inventory of Toyota cars, trucks, SUVs and minivans. We invite you to view our current selection to find out more about these unprecedented offers.

Where to Service Your Toyota in Lubbock During the Coronavirus (COVID-19)?

If you are looking for somewhere safe, secure, and certified to service or repair your Toyota car, truck, SUV, or minivan during the Coronavirus (COVID-19) outbreak, then look no further. Gene Messer Toyota offers full car repair, service, and maintenance throughout the Coronavirus (COVID-19) pandemic as an “essential service” to our community. Our technicians are proud to go above and beyond to deliver high quality, Toyota-certified car and truck service, while ensuring your personal health and safety. Contact us today by phone or schedule your service appointment online.

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Online Showroom Hours:
  • Mon - Sun12:00 AM - 12:00 AM
    (Always Open for Online Shopping)
Sales Hours:
  • Mon - Sat9:00 AM - 8:00 PM
  • SunClosed
Service Hours:
  • Mon - Sat7:00 AM - 6:00 PM
  • SunClosed
Parts Hours:
  • Mon - Sat7:00 AM - 6:00 PM
  • SunClosed
Gene Messer Collision Center Hours:
  • Mon - Fri8:00 AM - 6:00 PM
  • Sat9:00 AM - 12:00 PM
  • SunClosed
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Contact Us

(806) 748-4800

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6102 19TH St • Lubbock, TX 79407

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Today's Hours:

Sales: Closed

Service: Closed

Parts: Closed

Gene Messer Toyota 33.577852, -101.948606.